AppleInsider:

“Apple on Friday afternoon issued a press release confirming that it will indeed halt sales of NBC television shows through its ubiquitous iTunes download service beginning with the upcoming television season.”

“The move, the company explained, follows NBC’s decision to not renew its agreement with iTunes after Apple declined to pay more than double the wholesale price for each NBC TV episode, which would have resulted in the retail price to consumers increasing to $4.99 per episode from the current $1.99.”